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長庚大學管理學院

Courses

The following three-unit courses are offered.

Course No. Course Title

BAM 603

Accounting
The primary objective of the course is to provide students with a solid conceptual and practical understanding of financial accounting. Emphasis is on the understanding of the content and principles underlying financial statements. From this, a sound foundation is built on which participants can make more informed business judgment and decisions.

BAM 607

Operations Management
Problems in the management of operations systems are studied. Emphasis will be placed on strategy issues. Areas of interest include the planning, design, operation, and control of these systems. Topics include: facility design and planning, material requirements and inventory control, scheduling, quality control, and maintenance.

BAM 604

Managerial Economics
This course teaches students economic concepts and how economic analysis can be applied to facilitate managerial decision-making. Topics to be covered include management decision-making under different situations, demand measurement and forecasting, production and cost, pricing, and capital budgeting. Teaching format include lectures, classroom discussions, case studies and student group presentations.

BAM 168

Financial Management
This course identifies and provides a framework for analysing major financial decisions by a firm. Issues addressed include: valuation, investment decision-making, analysis of risk, financial planning dividend policy, working capital management, and the financing mix for the firm.

BAM 602

Management of the Corporation / Residence Week in Hong Kong
This course provides a business and management view of the modern corporate governance. The management aspect of the course considers the changing competitive world, the role of corporations in world development, the values of top management; the vision needed to plan, organize, lead, and control corporate activities. The business aspect of the course integrates the business functions of the corporation such as marketing, finance, human resources, and production in order to accomplish the corporation’s goal. It will also cover some governance philosophies that are unique in Chinese culture.

BAM 176

Seminar on Current Business and Management Issues
The purpose of this course is to study the current business problems facing Taiwanese corporations and the formulation of appropriate actions. The course is conducted in an interactive and seminar style.

BAM 189

Global Business and Management Field Study
This course consists of preparatory assignments and a written study plan, followed by a five-day study week in selected cities in China. Students have to submit a written report and make oral presentation of their work. The goal in taking classroom sessions abroad is to expose our participants to a wide spectrum of issues related to global business and management. Students will be exposed to different national environments, advantages and problems associated with various forms of international operations, and management strategies of international firms.

BAM 173

Managing Human Resources
This course helps students to understand important human resource management issues and practices that affect organizational performance. In order to explore these issues in depth, the course will enable students to understand human behavior in organizations. The course will provide concepts and theories about the basic social-psychological processes that affect individual, interpersonal, and group behavior in organizations. Finally, students will be challenged to develop a strategic approach to managing human resources.

BAM 181

Business Strategy
This is a capstone course. Topics to be discussed include: program strategy versus grand strategy, formulating business strategies, strategic choice, relations between business strategy and structure, strategic management of human resources, strategy evaluation and control, and the management of change. The course is conducted in an interactive and seminar style.

BAM 172

Seminar in China’s Enterprise and Trade
The course studies the strategic and policy issues of investing in and developing business in Mainland China. The focus is on investment profitability. The learning process is action-oriented and students are required to develop new and effective business strategies under varying business development contexts. Topics include the economic, political and sociological environment for business in mainland China, China business without Deng, reform of Chinese State Enterprises, China’s industrial policies, business development strategies of companies in Mainland, corruption, guanxi and negotiation strategies.

BAM 169

Marketing Management
This course is designed to illustrate how marketing management varies the marketing (product, price, promotion, and place) to achieve maximum consumer satisfaction. Emphasis is placed on the basic marketing concept that a firm’s long-run market position is enhanced by creation of a differential advantage while meeting consumer desires. Also, discussed are marketing strategy (formulation and implementation) and the role of the firm vis-à-vis its various environments (e.g., social, political, economic).

 

The following 1.5-unit courses are offered.

Course No. Course Title

BAM 183

Business Law
The first part of the course is designed to introduce students to the principles underlying the interpretation of a contract, the vitiation of a contract, the discharge of contract and remedies for the breach of contract. It will also consider the fundamentals of the law of employment and the law relating to the sale of goods. The second part of the course will examine issues pertaining to corporate governance and how these affect the various constituent components of the modern company.

BAM 605

Statistics
This course is intended to equip students with the basic statistical tools required for the quantitative analysis of business problems. Topics include basic sampling and analysis of data, probability distribution functions, estimation of parameters and hypothesis testing, goodness-of-fit tests, analysis of variance, simple regression, correlation, and basic non-parametric statistical methods.

BAM 609

Information Technology Management
This course introduces students to the conceptual framework foundations of the information technology. We emphasize managerial implications of information systems. The technical aspect of information systems and its relevance to all business functions will also be covered. We will also examine how these technologies affect business planning, managing, operations, and logistics.

BAM 125

E-Commerce
In this course, we will examine the use of E-Commerce from three perspectives: business to consumers, business-to-business, and intra-organizational. Through readings and case studies, we will identify the current and prospective E-Commerce practices. In particular, this course aims to prepare students to excel in the E-Commerce marketplace in 3 ways: 1) personal level - students will develop an understanding of the technology infrastructure that enables E-commerce; 2) firm level - students will acquire skills which will allow them to examine the issues concerning how a company would strategically justify the investment of establishing a presence in cyberspace; and 3) industry level - students will gain an understanding of the potential strategic impacts E-commerce could have on altering the structure of entire industries.

BAM 175

Supply Chain Management
This course aims to develop an understanding of the strategic importance and complexity of supply chain management in global competition and to acquire practical conceptual and quantitative tools for improving efficiency and customer satisfaction through supply chain enhancement. Students will develop the ability to identify problems or improvement opportunities, analyze them, recommend solutions and develop implementation plans through in-depth case studies, as well as to examine the current issues and challenges facing supply chain managers in Hong Kong and Mainland China.

BAM 182

Strategy and Innovation Management
The aim of this course is to provide a solid grounding to students interested in managing various aspects of the innovation process and understanding it better from a policy perspective. The course is divided into two parts. Broadly, the first two-thirds of the course focuses more on analytic and strategic frameworks for managing innovations. This segment examines patterns of technological change and their impacts, planning for technological transitions, means for capturing economic benefits from innovation, and planning of innovation projects over time. The last third of the course examines more organizational issues involved in implementing strategies. These issues include management of teams and partnerships, learning within and across projects, knowledge management, the manager’s role in forecasting and funding, and barriers to innovation. Case studies both written and video-based are used extensively to illustrate a range of technologies and the problems associated with developing them and bringing them to market.

BAM 174

Capital Markets and Corporate Financing in Greater China
The course is a practical introduction to short-term money markets, long-term capital markets, and derivative markets with an emphasis on Taiwan in particular and Asia in general. After presenting an overview of these markets within the financial system, the course will focus on specific topics which may include currency, money, bond, stock or derivative market developments, innovations and restructurings, the legal framework, market manipulation and insider trading, regulatory oversight and reform, market technology, and related issues.

BAM 188

Entrepreneurship and Value Creation
This course examines the skills, concepts, mental attitudes, and knowledge relevant to creating and managing a venture in the high technology field. It will examine the critical ingredients in new technology success and failure. The course gives specific attention to disruptive technological opportunities for firms and entrepreneurs. E-commerce is poised for increased growth with many companies realizing that their competition is reaching a global audience over the internet. This leads to heightened interest in the internet as a disruptive force in various industries. Today’s business students have an understanding of how E-commerce may impact the workplace of tomorrow, including but not limited to retailing. The increasing interest in E-commerce also presents new opportunities in the workforce. Those who display an understanding of E-commerce, and who have the skills to help firms develop and implement strategies related to the unfolding world of E-commerce, will be in high demand. Identification of a venture idea and the writing of a business plan are central to the course. The business plan will help synthesize students’ knowledge of all aspects of new venture creation and management. Students are encouraged to work on business plans that may actually be submitted for financing and, ultimately, implemented.

BAM 606 

Strategic Leadership
This course will examine the strategic leadership of organizations. The topic of study will encompass the functions of corporate boards of directors and the top management teams (TMTs) with particular emphasis on board/TMT relations. The course will examine the way that strategic leadership affects the strategic direction of organizations. Strategic leadership from Western and Asian perspectives will be examined.

BAM 187

Seminar in Marketing: Business Negotiation I
Seminar in Marketing – Business Negotiation I This course introduces current research and thought on the negotiation process, and gives opportunities to course participants to apply the concepts and skills in simulations of actual negotiations. Strategic lessons are learned from different actual cases. The objective is to enable course participants to appreciate the art and science of negotiation, and understand how to resolve conflicts and derive the most from our bargaining.